How to use this CTA for your business
- Decide where you want to direct your audience with your CTA. Ideally, you want to direct them to optimized landing pages, but you can also ask them to contact you or visit your store.
- Use friendly and dynamic language, as in the example. However, be prepared to be concise because the space in your bio is limited on any social network.
- Take advantage of the limited space to mention whether your courses are suitable for beginners or if you offer free classes or a discount.
27. Zalando CTA: “Discover more”
Zalando’s “Discover more” could be improved, but it is an example of how the accompanying copy works: the discount in large letters is combined with the specificity of its “Explore the winter sales”. In addition, the contrast of colours immediately catches the eye. This could be an ideal approach for your seasonal promotions .
How to use this CTA for your business
- You can use phrases that are more motivational and have more personality than “Explore the winter sales.” Something like “Choose women database your winter look,” “Refresh your wardrobe this spring,” or “Wrap up with the best deals.”
- Use a color that stands out from the rest: if you don’t attract the user’s attention, they won’t buy from you. Remember: attract attention first, call to action later.
- Tie your discounts to specific seasons, such as summer or winter sales. This is a very natural way to create urgency.
28. CTA from Maider Tomasena: “I would love to read your response to this email”
Maider Tomasena sends this email that includes testimonials from her clients in a very natural and personal style. She ends by asking for a response to increase engagement with her personal brand and generate anticipation for the following emails. This approach is ideal for email marketing sequences for personal brands with the other social platforms they use every or businesses that focus on personal communication.
How to use this CTA for your business
- End your emails with phrases like “I’d like to know what you think” or “Please reply to me, I always read all the replies.” This interaction with your list also improves the deliverability of your emails.
- Use the power of “what if” often. Asking open-ended questions like this triggers positive emotions towards what you offer.
- Just over 40% of emails are read on mobile devices, so white space is your CTA’s best friend, and it will look much better on small screens.
Looking for mobile-optimized email templates? Download a few here .
29. We Are Marketing CTA: “I want my newsletter”