In an increasingly competitive B2B world, we know that French SMEs and mid-caps are constantly looking for solutions to optimize their marketing strategy and increase their performance. At Plezi, we
have designed a French marketing
automation software that is proving to be email data an essential tool for structuring, simplifying and maximizing the effectiveness of marketing activities with sales cycles and increasingly demanding prospects, intelligent automation of marketing processes is becoming essential for any company looking to boost its growth.
marketing managers and directors of SMEs
and mid-caps, the challenge is twofold: reaching a targeted audience and transforming interactions into concrete business results. In a context where resources are often limited and objectives ambitious, an ad hoc or disorganized marketing approach can quickly result in missed opportunities and wasted resources.
Acquisition : To generate what does the system mean? qualified traffic. The goal is to attract the right people at the right time, by creating relevant content and distributing it on the right channels. Plezi allows you to centralize all your content and track its performance in terms of traffic and lead generation . No more dispersion and poorly targeted efforts!
Conversion : To transform this traffic cmo email list into leads. Once visitors are attracted to your site, the challenge is to convert them into qualified contacts. With Plezi, you can easily create effective landing pages , forms and call-to-actions (CTAs) to capture the contact details of your prospects. All this, without technical
skills and perfectly integrated into your site.
Engagement : To nurture and mature these leads through lead nurturing . The mistake would be to think that the work stops once the lead is generated. On the contrary, it all begins! With Plezi’s workflows and smart campaign, you can create personalized journeys that deliver the right message at the right time, based on the actions and interests of each prospect. Enough to support them in their purchasing journey effortlessly.
Analysis : To measure the performance of marketing actions. “If you can’t measure it, you can’t improve it,” said Peter Drucker. With Plezi, track your results in real time using intuitive dashboards and automated reports. Identify your most effective levers and adjust your strategy accordingly, for ever greater impact.
