In a changing world and not only in terms of technology anything can happen; in addition your brand must take into account that it is not possible to please everyone: when you least expect it a crisis can occur.
Perhaps because of their outstanding characteristic of immiacy social networks are forgotten in the field of crises because there is the erroneous thought that when something arises it can be resolv instantly.
Social networks have serv almost since their birth as a customer service channel; whether your brand is an eCommerce or an offline store followers on Social Mia will search for your name to make complaints or simple questions.
Many crises have been trigger by a simple negative comment that had a domino effect and they represent the loss of online reputation that is not convenient for any brand that wants a bright future.
However there are many aspects that can trigger a crisis beyond a comment:
A copyright-free or racy photograph an opinion comment about a brand’s services that the person writing it finds terrible etc.
A study of your Social Mia profiles could give you an idea of whether your brand is facing a crisis on social networks but the truth is that even before it occurs certain precautions are necessary.
It is essential that the entire work team knows who and with what elements the problem will be contain that is how they will act so that the crisis does not escalate or does not continue over time.
Social networks have position themselves as the letter of introduction for many brands and even if yours has been on them for a short or long time reaching a crisis will not leave a very good online impression among followers and future followers.
Here are some basic elements that will help you effectively deal with the problem:
Possible Situation Report
Table of Contents
“Forewarn is forearm” says a popular saying and in the case of social networks taking the necessary precautions is wise and a Digital Marketing agency can support you in that regard.
Before anything happens it is best to do a study of the brand and. The consumers and present possible scenarios in which the interactive community could be involv and which directly affect the profiles.
By creating several fictitious crises you will be anticipating. The situation so if it occurs you will already have an action plan at hand. The idea is that this report presents several. Things model retouching that could cause a crisis to arise in your brand’s networks. and What actions would be taken in each case.
There are several online monitoring tools. That can help you detect future crises. But having quick and easy answers at hand will be of great help.
Social Listening
As the name suggests it’s about listening to your. Communities on social mia; and not just your own. But the audience in general.To do this you’ll ne. To monitor hashtags keywords and Teknika telo hanamafisana ny hafatrao momba ny vokatrao relevant brand. Identifiers to know if a crisis may be looming on your profiles and take action.
In the midst of a crisis it’s equally if not more important. That you listen to your audiences in order to give. Them what they want.
Likewise many brand identifiers can give. You ideas about dy leads topics and trends that you hadn’t consider.
