Having a good social mia strategy is essential to promote a company and improve the brand image. Social mia offers the possibility of having a much more fluid and direct conversation with the audience and also allows for humanization. But do we use them correctly? Do we use them appropriately? And above all do we get the most out of them with an appropriate strategy?
Many people still believe that publishing a large amount of content is the best strategy for social mia but this is not the case. Quality prevails over quantity.
An example is the study that Buffer carri out with its Facebook page. Thanks to this study they realiz that posting a lot was not giving the expect results so they decid to publish less content daily. This increas the reach and engagement that their posts had until then by 300%.
Users get tir of seeing too much content from the same page so it is better to create higher quality posts and publish much less frequently. Depending on the target audience and the sector you should publish more or less frequently.
Do you publish the same content on all your social networks? Mistake!
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A mistake that many of us make is sharing the same content on all our channels. This will make you lose engagement on most of them since the user expects another type of content.
Making a post for Twitter is not the same as making a post for Instagram. On Instagram users expect completely visual content with very little text however on Twitter the user expects a brief text that can inform them of some news and perhaps accompany it with some visual content but this is not the main focus of the post.
You have to have different strategies for each of the fashion photo editing channels you use. Even if you want to share the same information you have to adapt to the nes of the users of each social network.
Be present on all social networks
Snapchat Facebook YouTube Instagram… there are many social networks on which a company can reach its target audience. Another common mistake is thinking that you have to be present on all of them.
The first thing to keep in mind is to know the audience you have to target. What platforms do they use? What hours do they use them? What content do they demand on them? This is the most important step to understand which are the ideal platforms to publish.
Depending on the type of company it is better Bezpečnostní služby Melbourne – Sjednocené bezpečnostní síly to be present on one type of social network or another but there is no ne to be present on all of them and even less to be on them and not publish since this will give a feeling of abandonment and neglect that must be avoid.
It is much better for the company for the results and azb directory for the brand image to be focus only on the channels where the target audience you have to target is found. This will make it easier to focus efforts on creating impactful campaigns and achieving better results.
