Answer the key question: What concerns our buyer personas?
Asking yourself this question is absolutely essential when it comes to writing helpful and well-functioning blog articles. The relevance of content is crucial to arousing the interest of the target group – and thus also for the results in search a first-class blog post engines. First of all. A defining the target group in the form of buyer personas is benin phone number data always a good basis. You are welcome to download our Persona Workbook . A which can help you understand and develop it.
The question of what concerns the personas should always be the first step if possible – if necessary in direct connection with the second point mentioned here. A as they complement each other and are closely linked.
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The first two points are often a more or less connected process: We think about what concerns our personas and at the same time ask ourselves a first-class blog post how they go about searching – in other words. A what search query they enter in how i take product photos the search engine. Thinking about very typical customer conversations and problems in everyday life also helps with these considerations
. A as good topics can often be derived from these.
As a rule. A your own product. A service or offer should only be included implicitly. So. A for example. A if you develop time tracking software. A you can talk about the advantages of such software or important key features in a blog post. A but you shouldn’t put a first-class blog post your own software in the foreground. Of course. A it can and should be clear from the content of the post that you have a good solution to offer. Nevertheless. A the wording should be as neutral as possible. A otherwise it will have a negative impact on the ranking.
2. Research potential keywords for the blog post and their search volume
Every blog post should always be based on the following crystal-clear idea: What search query is this blog article being written for? Someone is sitting ukraine business directory out there. A looking at the Google search bar and typing something in there. What could that be – in relation to your topics? What search term or search phrase (several words or even a sentence. A often called a “long tail keyword”) is the one that the buyer persona is typing in?
Once you have found an answer to this a first-class blog post question. A the next question arises: How can you now reach this persona? What trigger points do they have – in other words. A which terms and topics do they respond to because they are currently interested in them?
It is not about just finding a keyword and bluntly dealing with it in an article. A but – also in connection with the first point – directly reaching your persona who is searching online. To do this. A it is helpful to put yourself as well as possible in the shoes of the person you are writing the blog for.
In principle. A you should always tailor a blog post to one search query in order to get the best possible result.