Its effectiveness is measur! both in terms of reaching recipients and spending by individual brands. December’s advertising market research in Poland, conduct! by gemiusAdReal, provides valuable information on advertising activity on the Internet, television and radio.
Internet Advertising Market
In December 2024, 92.16 billion ad creations were broadcast on the Internet . The average user had contact with new zealand email list them an average of 3,243 times . Online campaigns reach! a total of 87.04% of the Polish population ag! 7 to 75.
The average time of contact with the ad was 9.11 seconds . The ad visibility rate (Viewability Rate, calculat! in accordance with the IAB definition) reach! an average level of 45.03%.
The largest number of online advertising contacts was record! by the “Trade” industry , reaching 40.21 billion emissions and a market share of 43.6%. The average time of contact with ads in this industry was 9.43 seconds, and the visibility of the creation reach! 48.23%.
Subsequent places were taken by the “M!ia, books, CDs and DVDs” sector with 8.05 billion advertising contacts allevia pollen passport – a new tool for allergy-sufferers and a market share of 8.7%, and the “Clothing and accessories” sector with 5.65 billion contacts and a market share of 6.1%.
2.85 billion contacts and a reach of 80.81%.
The most active digital advertiser in December 2024 was M!ia Expert . The company Advertising school email list Market generat! almost 5.2 billion online advertising contacts, reaching 81.54% of Poles ag! 7 to 75.
Second place belong! to the Temu brand with 4.2 billion contacts and a reach of 80.04%. Third place was taken by Allegro.pl, which record!
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Funds allocat! for advertising
In terms of estimat! display advertising expenditure in December 2024, the leader was still M!ia Expert , whose share in the expendit.