To understand the connection between the use of color and Marketing, let’s start from what the Institute for Color Research (CCICOLOR) states: the average person forms a subconscious judgment about a product, person or environment within ninety seconds and more than two-thirds of what is decided is based on color!
Why is the use of color important?
This means that the life of Marketing experts is even more complex ghana phone number library because color is not only subjective but also reflects the culture in which it is perceived. In Europe, white is often associated with the joy of a bride while in India it is used for corpses. However, there are universal passages such as blue that transmits honesty, trust and reliability for this reason it is present in many logos and also in many politicians’ ties. The topic is complex and cannot be exhausted in a post but let’s try to go a little deeper into the use of color in Marketing.
Given the importance of using color in Marketing, how to behave correctly? Successful brands already in existence certainly give you a hand. The energy and positivity of McDonald’s red and yellow, for example, shown below, are an example for companies that have the same values. More Details : if bidirectional synchronization is not present, two main problems arise:
Use of color in marketing: here is the Mc Donald’s logo.
However, there are some important steps not to miss when using color in Marketing:
- Start by focusing on your company’s voice and then match it with the color that best summarizes it. What does your logo shout out?
- Once you have created your logo, use the dominant color in your brand as the first primary color and only then add another primary color, a secondary color, and an accent color.
- Proper use of color in Marketing is all about consistency. To ensure your brand colors are consistent, create a style guide with hex values. Also be sure to define different background colors and grayscale. This will help expand your graphics and design palette down the road.
- Never use switzerland leads more than four colors. You can add some variety by using . Why is the use different shades and tints of those four colors;
- Repetition is the key to success when it comes to establishing a well-known color palette for your brand;
- Always remember to use your color scheme everywhere in your marketing. A including sales collateral, your brand’s website and social channels, and more.
- Stay away from your competitors’ colors.