Many efforts are made in Web Marketing and Inbound Marketing. Most are focused on acquiring new customers. The market, after all, is a prairie and gaining yard after yard is very important for a company. However, we must not forget about those who are already there because they can always bring you profit and because, through their experience now verifiable by direct stories on forums and social media, they can do a lot about the awareness strategy of your brand. Here is the weight that knowing how to retain the customer. We try to have our say by showing you 5 success stories of famous companies.
How to Build Customer Loyalty: Starbucks
It is clear that being able to count on a hard core georgia phone number library of customers helps a company. The ROI continually grows and new customers are guided by the stories that those who have already experienced your company tell. However, it is not easy to understand how to retain the customer. Without further ado, we will try to explain it to you through 5 examples of successful companies.
More Details : 8 examples of successful marketing campaigns and how to create your own
1) Starbucks
The well-known global chain of coffee and sweets has launched the “Mobile Order & Pay” service. It makes it clear how to build customer loyalty because, for those who already use the products of this brand, it is possible to order what you want via the App and then go to the indicated shop only for collection. The same App will give you the precise collection time and this puts all the people who are always in a hurry in a position to enjoy at least their coffee a little more;
2) Coca-Cola
How to build customer loyalty? Also through experiential marketing. This is demonstrated by the famous beverage that, during the 2012 Olympics, launched a 70-day campaign in which users could record an mp3 of their experience of the sporting event and then listen to it on the official website of the soft drink giant. The result? 16,500 views on the Facebook page and 2 million impressions;
How to Build Customer Loyalty: Coca-Cola
3) Tesco
This supermarket giant has a strong presence in the UK, with over 2,000 stores nationwide. Shopping online is very convenient but people still love human contact. Understanding this is a great start on how to build customer loyalty. Through a visceral use of Facebook and Twitter they have created a modern but, at the same time, very switzerland leads emotional customer service with direct messages and videos and photos of staff.