If there is one thing that defines successful marketing campaigns, it is the impression they leave on the public. Behind these effective messages there is a comprehensive marketing strategy that encompasses different communication channels, both digital and physical.
This article delves into the concept of a marketing campaign and the elements needed to develop one. It then goes over the main types of marketing campaigns and compiles eight examples of the best marketing campaigns of recent years.
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Table of Contents
- What is a marketing campaign?
- How to develop a successful marketing campaign
- Types of marketing campaigns
- Eight examples of successful marketing campaigns
- Time to create your marketing campaign
What is a marketing campaign?
A marketing campaign is a strategic sequence of coordinated actions to promote a product, service and/or brand among a gambling data malaysia specific target audience.
Marketing campaigns are based on persuasion . They have a clear objective, which is usually to convert the recipients of the campaign into customers. The goal can also be to perform a specific action: register for an event, join a mailing list, etc.
All marketing campaigns have costs and, over time, generate a return on investment (ROI) . ROI can be monetary, for the products sold, but also reputational. Some successful marketing campaigns attract new potential customers in the short term and do not have a decisive monetary impact until later.
Difference between marketing campaign and advertising campaign
Although advertising is an important resource in marketing campaigns, it is not the only one. An advertising campaign is based on spreading persuasive messages about the brand and/or products through different communication mind that there is a maximum number channels, such as radio, newspapers, television, a billboard or the Internet.
A marketing campaign , on the other hand, also encompasses other strategies to promote a brand, such as public relations, events, phone calls, content marketing, and SEO positioning, among others.
Digital communication via the Internet has revolutionized both types of campaigns, due to the possibilities of audience segmentation. Social networks, email and websites are channels with considerable potential for developing good marketing campaigns, but they are not the only ones.
The success of the best marketing campaigns is based on a comprehensive strategy, which combines various communication channels to reach your changsha mobile phone number list target audience. The main digital marketing tools follow this comprehensive strategy model, offering services and resources on all-in-one platforms.