The main goal is to stimulate purchases by placing ads in close proximity to the decision point. This approach increases conversion and ensures efficient use tactics for working of the budget.
Optimal time for posting:
- weekdays: afternoon – communication with the audience on the way home;
- Weekends: 24 hours a lebanon whatsapp data day – reaching shoppers during weekly shopping and family events.
Criteria for selecting advertising surfaces:
- priority to billboards in central and busy areas for maximum coverage;
- elimination of ineffective locations (industrial zones, country roads);
- focus on placement near the brand’s points of sale.
Digital Media (OLV and banners)
- OLV (online video):
- broadcasting the main advertising message;
- focus on the 25-34 year old what are the impacts on traffic audience with low TV viewing.
In parallel with OLV, we connect banner advertising tactics for working aimed at targeted interaction with specific segments of the target audience.
- Banner advertising:
- targeted messages for individual target audience segments;
- retargeting the audience that has been exposed to video advertising;
- increasing the frequency of contact and deepening communication.
If OOH allows you to reach a larger number of consumers at a high frequency of contact, then digital improves the quality of this contact.
Digital OOH banners have built-in Wi-Fi routers that collect MAC addresses of phones of people passing or driving by in the visibility zone ukraine business directory of the advertising message. We also do retargeting for this audience in Digital Media.
In formats, we focus on InStream.
Rationale for choosing this format:
- the duration of advertising contact directly tactics for working affects brand metrics and business indicators;
- InStream ensures maximum quality of contact due to high audience attention.
To increase efficiency, we exclude morning impressions when the audience’s attention is minimal. This approach allows us to reduce the budget by 7% without losing the quality of contact.
Selecting platforms
Criteria for selecting media platforms:
- variety of targeting and advertising formats;
- the ability to download user data;
- access to the platform’s own audience analytics based on purchases.