You’ve often heard marketing say that the goal is to be in the customer’s “top of mind.” And when you think about the phrase, it’s obvious that you want to be there. Who wouldn’t want to be the first choice in their consumer’s mind? What you probably didn’t know is that being in the top of mind doesn’t always mean that your brand is their favorite.
When we think of categories
brands come to mind. For basic image editing services example, if I think of makeup brands, Lancôme and L’Oréal come to mind. If I try harder, I can think of several more: Maybelline, Urban Decay. Everyone will have their own list, but the top 2 in each category is generally shared by the majority of a certain segment of the population.
This top of brands is what we call Top Of Mind . Some brands have such a strong positioning that we refer to the category with the brand name (like Pampers in the US, or Kleenex).
How to know if your brand is in the top of mind
To investigate this categorization, experts conduct interviews with a sufficiently large sample of the population and ask the interviewees to name the brands they remember most from a certain sector.
There are market research companies that publish these results, but most of these studies are conducted privately.
What do brands need to be in the Top of Mind?
A strong and defined aero leads branding and positioning strategy
Be clear about who your audience is.
Reinforce your messages and choose a clear path of communication.
Constantly reminding us that it exists through its actions and innovation.
It is certainly a great job that brands do to occupy that place. But, being in the top of mind is not synonymous with making a decision. Other factors come into play when we are going to make a purchase decision, such as price and how it makes us feel.
This is where TOP OF HEART becomes important
Beyond the top ტოპ 16 საუკეთესო დავალების მენეჯერი სამუშაო და of mind
In the short tim e I’ve been in the world of brands and marketing, I’ve become a FAN of this term because it speaks to my favorite connection with brands: THE EMOTIONAL ONE.
