Using call to action buttons to boost your online business

Nowadays online businesses have a great influence on converting as many customers as possible and there are many strategies studi for this. Among them the call to action strategy stands out.

In the field of web marketing calls to action (CTA) are increasingly us also known as call to action buttons. These have the main objective of inciting the user to perform an action that could lead them to the purchase of a good or service or ultimately to the parts of the website that the company wants.

What is a call to action?
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Click to action buttons are those buttons that are insert in websites and that aim to guide the user to another page or action that generates the business’s target conversion. In short they are sections of the web pages that due to their format incite the user to click.

Call this way we can think that calls to action are simple or basic buttons on the web but most of the time this is not the case because if it were the click rate (CTR Click Through Rate) would be very low.

Different call to action formats
CTA buttons can vary in style size type of text etc. depending on the conversion you want to obtain the style of the online business and the target audience. Some of the most common examples of call to action buttons are the following:

Add to cart. For e-commerce providing a button through which the user can add products to the cart is synonymous with a guarante lead.
Click to call. The click to call or click to speak button is usually one of the most us to improve communications between client and company since it allows contact to be establish immiately to resolve doubts make payments…
Download buttons. These are usually given to download more information than is provid on the web download coupons or for example the mobile app. The text should always provide information about what is going to be download.
Depending on the field in which the company operates it may offer free trials of its products or services. Each call to action with a text like “Try it for free!” or “Try now” will be synonymous with an increase in the CTR.
More information. In certain cases what is intend with this click is to give the client more information regarding a subject. Thus the client will be taken to another page for example which will expand the information and also help the company to convert that user into a real lead.
The most important aspect in short is the text that is insert in said button; the more attractive it is the more likely the user will click on said button.

Call to action buttons should include eye-catching action-orient text. Avoid “boring” and simple words and replace them with short and attractive phrases or words. This text will have an internal link to another page download or action that in short will be the generation of a potential new client.