By itorial Staff with No comments Digital InsightsDigital Marketing
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IAB Spain , the advertising, marketing and digital communication association in Spain, has present today, Tuesday, November 28, 2023, the I Study on the State of Digital Privacy , an initiative carri out by the Data Commission. The study is sponsor by Publicis Groupe/ERIS and Wemass , and has been prepar in collaboration with the research institute Elogia .
The document analyses users
A perceptions of digital privacy. It also delves into the level of understanding and comprehension that users and professionals in the digital advertising industry have on this subject, as well as the challenges that data management presents in the future.
Findings from the 2023 State of Digital Privacy Study
Below, we publish the main conclusions of the Study on the State of. Digital specific database by industry Privacy 2023 by IAB Spain (which last week present the report Content creators and their new reality: the value of engagement ).
Perception of privacy in the digital environment
The press release on the study reports that “7 out of 10 Internet users are concern about their privacy and the storage of their data on the Internet” and that “the majority consider that Internet search engines (72%) and the companies/brands of. A the between desktop and mobile its websites they visit (71%) are the ones who have access to their browsing data, and they think that the main uses they give to said data are: collecting information about them (70%), personalizing advertising (69%) and selling it to third parties (64%).
The study also reveals that 6 out of 10 Internet users are aware of the GDPR. Aespecially those over 40, with children at home and university studies. And as far as professionals in the sector are concern, almost 9 out of 10 “consider that the browsing data on their site is being collect correctly.”
Furthermore, the 2023 State of Digital Privacy Study specifies that “72%. A eclare betting email list that their clients have improv their perception of privacy since accepting cookies. Although 1 in 2 considers that only some of their clients are aware of the use given to said data.”
