One of the main goals of blog owners is to retain visitors in order to convert them into customers. But to generate interest, you will need to focus on original and high-value content. But how can you do this? That is precisely the purpose of this article!
Table of Contents
1) Choose topics that interest you!
For your readers to be interested in your content, you will first have to be interested. Sure, a writer needs to be versatile, but when it comes to boring topics, the writing process can be a real obstacle course.
In short, find topics:
- Related to your industry and the keywords you want to rank for.
- Which you are passionate about and which are likely to interest your readership
2) Use storytelling
The web is full of blogs full of low-end current google algorithms 2024 texts solely oriented towards SEO. This method, now outdated, will only scare away visitors. It is not for nothing that major brands embellish their written content with storytelling. Widely used in TV ads and teleshopping, this technique consists of building a story conveying a message linked to the objective of the content. So, if you want to stand out and be more original, do not hesitate to tell little anecdotes (in moderation of course!).
To learn more about storytelling techniques, click here !
3) Use rhetorical questions
By definition, a rhetorical question is a figure of speech that consists of stating an assertion in the form of a question. This process is used to arouse the curiosity of readers, to express doubt, to attenuate a statement, to suggest an obvious fact, etc.
This technique, also called a question oratory , is a good way to add value to your content. However, do not overuse it or you risk ruining the quality of the text.
4) Enrich your vocabulary
Without overdoing it, you can insert c phone number terms or expressions into your texts that readers are not used to hearing. This will give your content a little more pep. Moreover, this process will allow you to extend your semantic field, which will be beneficial for the SEO of the content .
To enrich your vocabulary, there is no need to follow a long course in a literature faculty. A quick visit to the synonymo.fr website and you’re done! Otherwise, you can also turn to Antidote , the most efficient grammar and writing assistance software on the market. It will allow you to convey your ideas and your message as best as possible.
Be careful with terms that are too technical, because your content must meet the expectations of your target audience.
5) Maintain the suspense
If you are a die-hard fan of telenovelas, you know very well that they know how to create suspense. When the episode is over, we are all ” pissed ” at the director who chose to cut at the most crucial moment when we wanted to know more ( Was Bernardo really the one who killed Margarita? ). Those who have never lived this bitter experience, raise your hand!
The same principle can be applied in web content writing . At the end of each content, encourage the visitor to continue reading related articles.
You now know the right recipes to become unique in the eyes of your readers.
On that note, happy writing and see you soon!
And if you need help from a professional specialized in writing marketing content, you can always call on our team
