In an increasingly digitaliz era where real-time information takes precence over waiting times many people wonder if email’s days are number or if on the contrary it is an eternal tool that has the support of the majority.
Bas on real data in this post we are going to clarify some of these ghosts by answering the following questions:
*Email or Social Mia: Which is the most us means of communication by users?
*And when it comes to selling would it be better to launch advertising campaigns on social mia or use an email marketing strategy?
Email VS Social Mia
When you write an email to a personal contact or a potential client/subscriber one thing is clear: you will have to wait for them to read it and respond.
This is the main reason why some people say that given the current times email is becoming obsolete but as we will see later with data and tables nothing could be further from the truth.
Social Networks: A passing fad or an infinite communication channel?
It is clear that social networks have come into our lives to stay and of course every day there are more businesses that are using them as a means of dissemination and support for their marketing campaigns.
Let’s start with the data…
“83% of marketing professionals say that social networks are important for their businesses”
However it is also true that social networks are very unstable. Let’s remember some like Four Square My Space Yahoo 360 etc. all of them excellent promises of channels that end up disappearing.
This is where the main weak point of these mia lies.
Who remembers Google +?
No one doubts that Google is the search engine par excellence and when it came up with the idea of launching Google + as a social network certain hoaxes circulat such as that if you did not have a presence on this network Google would penalize your positioning.
As we all know this has not been the case and today almost no one remembers it.
Should social networks then replace email marketing as the preferr communication channel?
This is the question that some marketing experts shoe image editing ask themselves in view of technological evolution.
To find out the answer a series of studies surveys statistics and also future forecasts were carri out which we will show below.
The results were surprising.
The number of email accounts doubles that of Facebook & Twitter
No less than the whopping figure of 2.6 billion accounts compar to 1.7 billion on Facebook and 313 million on Twitter.
Are the numbers always right?
This is what you may be wondering. A high number of email accounts does not mean that there is more traffic compar to social mia and even if there were the important thing is not so much the traffic but the conversion.
Good reflection. The answer given by the data of the study leaves no room for doubt:
“Email far exces social networks in terms of quality and quantity of traffic”
Email is the most us mium for personal Consumer Insights: Begryp jo klanten mei grutte gegevens communications
Contrary to what it may seem email wins the battle against Facebook as the preferr channel for personal communications.
And how is this possible if Facebook is the social network par excellence?
Well because there are still many people who do not have a Facebook account but who do have and use an email account.
Also for older users the more the communication azb directory resembles a written letter the more comfortable they will feel.
