Apart from offering tasty food, the restaurant industry has come so far that the use of digital tools and technologies not only automates operations 5+ Best Restaurant Email Templates but enables them to reach more customers at an affordable cost. Restaurant business owners use numerous marketing methods to attract potential customers.
From social media marketing to content creation, paid advertising, and even certain offline marketing techniques, in short, there are endless options to market a brand online. However, email marketing is one of the techniques that still drives conversion and delivers attractive performance.
Email marketing for restaurants is the art and science of using email to generate leads for your restaurant business. Therefore, it is a worthwhile investment for your restaurant management. With the existence of Domino’s, Pizza Hut, Burger King, and dozens of other brands, it has become very difficult for restaurateurs to survive and gain loyal customers.
Now we come to the main question why email marketing still has that charm to convince the customers. Because paid media and advertising can burn a hole in your pocket at that time, email marketing could be your best friend.
Get more diners through email marketing
According to Adobe research , here you can see over 52% of businesses using email as their primary communication tool with their customers. Email is one of the best ways to reach out to the audience. It is a direct way to promote your brand in front of an audience.
With the increasing use of smartphones and wide access to the Internet, email marketing is not just about sending promotional messages but also helps in building strong relationships with customers.
Sure, you could run paid advertising on social media like Twitter and Facebook. You could hand out flyers on local streets, but email marketing helps you increase brand awareness. Check out the stats below.
- A Gallup poll reveals that paid advertising on social media attracts only 5% of the audience.
- While according to McMethod, email marketing drives almost 400% of engagement and one of the cost-effective methods to get loyal visitors.
- According to 80% of digital marketing professionals , if you have a solid email marketing strategy, it will drive maximum customer acquisition and retention. It means that customers will surely pay attention to your email if it relates to their needs.
- Nearly 61% of customers enjoy receiving a personalized email every week, and 38% of them would like to receive emails from their favorite brands almost daily.
- Since smartphone usage is on the rise, email open rates from mobile devices have increased by 100% since 2012. Therefore, marketers are adopting new and emerging techniques to reach out to mobile users. Fortunately, email marketing takes the top spot as it is an effective and cost-effective option.
The above statistics are enough to understand the importance of email marketing for your restaurant business. Running restaurant email campaigns is one way to:
- Attract new customers and experience foot traffic to your restaurant.
- Show gratitude to your existing customers
- And attract customers to come back again and again.
Quirky Email Marketing Ideas and Tips for Restaurants
Email marketing for restaurants is a fascinating way to capture the attention of local customers and generate a huge amount of profit. No matter how many other marketing techniques you follow, successful email marketing for restaurants is essential as it offers numerous benefits.
Plus, if done correctly, it will give you the desired results no matter how much you charge or what cuisine you offer.
Entrepreneurs now choose a custom website builder for restaurant business where they can send promotional emails without any technical knowledge.
Now you must be wondering what excites customers, what to send on a daily basis. Don’t worry, your confusion is reasonable. In case you have no idea where to start with your restaurant’s email marketing campaign, here are some valid and practical ideas that will inspire you to get started.
- Promotional emails (promotions, discounts, gifts)
- Christmas Mail (for Brunch or Dinner)
- Special Occasional Mail (Send them on Holidays)
- birthday emails
- Calendar of events
- Meet the chef members
- Event proposals
- The story behind the delicious dishes.
- Ask for reviews
These types of emails are often very attractive to customers. Undoubtedly, email marketing is an exceptional way to target your customers. It offers numerous benefits.
Now, what if you have no idea how and what to include in a professional, attention-grabbing email? If you are looking for restaurant email marketing tips, we have mentioned a few that will make your job easier.
- Start with a catchy subject line
- Don’t bombard customers with emails every day. Send them occasionally.
- Send at the right time
- Give a personalized touch in sales emails
- Try to use beautiful images and clear CTAs.
- Include contact information
- Integrate the social sharing button
Now, you need to be clear about what type of email marketing practices you should follow for your restaurant business.
Send personalized emails using stunning templates
You want to send a beautiful email newsletter, but starting from scratch can be a challenge. Thanks to unique, ready-made email templates uae email list that can help you come up with stunning, personalized email newsletters that capture customers’ attention. But how do you design a perfect email template that can include all the above information and save you time?
Here we have curated a list of the best online email templates that you can use for your restaurant email marketing campaigns and reduce the bounce rate.
1. Mailchimp
When we talk about email marketing, the name of the company that comes to our mind is MailChimp . Whether you want to create a personalized message, automate email marketing tasks, or look for modern features, Mailchimp has it all. Due to its aesthetic touch, more than 600 million emails are sent regularly through Mailchimp.
Small restaurant business owners find it difficult to design email templates from scratch and outsourcing a digital marketing agency is impossible; here, Mailchimp is a blessing and helps restaurants and delivery business create beautiful emails for their campaigns.
From beautiful themes to personalized compression members do telegram messaging and a simple drag-and-drop editor, Mailchimp helps restaurants find the right templates for any occasion.
2. Campaign monitor
Following Mailchimp, CampaignMonitor offers one of the best email marketing services that contains many visually appealing templates. Their free email template builder allows you to create mobile-optimized emails for your diners. Plus, the templates are fully tested on Outlook, Gmail, and all other commonly used email platforms.
CampaignMonitor has numerous engaging designs for everything from promotional messages to holiday content to soliciting customer feedback and more. You can search for the best template for your needs and get started.
In addition to attractive themes and designs, CampaignMonitor has tons of email marketing resources and ideas that can inspire you to create an engaging newsletter for your clients.
3. Zoho Campaigns
Zoho Campaigns is another great option if you are looking for the best email templates for your restaurant email marketing. It is perfect for freelancers, food and catering business owners, and small businesses as it allows you to manage 1000 mobile phone numbers the email marketing cycle without any hassle. From choosing a template to organizing the content and sharing it on social media, Zoho Campaign is the ultimate choice for marketers.
Zoho offers unique template designs, has the ability to share emails for your social media campaigns, and on top of that, you can also import all your Google contacts directly. The paid plans are very attractive. However, you can start with a free version that allows up to 200 emails per day. If your requirement is higher, you can opt for the paid version.
Zoho has over 25 email templates for different types of business emails. All you need to do is choose the design that perfectly suits your restaurant’s theme, then customize it and send it to your diners.
4. SendGrid
SendGrid is one of the most excellent sources of free and visually appealing email templates. However, SendGrid can automate email marketing operations without any email infrastructure. From choosing templates to organizing content to testing and sending, SendGrid handles all the tasks and helps you improve marketing email deliverability compared to other SendGrid Alternatives .
SendGrid could be one of the options for restaurant business owners because it sends emails to almost 15 billion customers every month to boost engagement. Small business owners and renowned multinational companies like Walmart, Airbnb, Uber, Spotify, Pinterest, Hubspot, Foursquare, etc. are using SendGrid because it can handle high volumes of emails.
5. Get a response
GetResponse is a popular source that has beautiful, mobile-friendly email newsletter templates. GetResponse offers bulk email marketing services; you can also add social media profile buttons, links, YouTube videos, and more to make your email more professional and engaging.
Previously, GetResponse was popular only in European countries, but now it operates in over 180 countries and helps nearly three Latin American companies, both small and large. Well-known corporations such as Marriott, the Blueman Group and Glaxo Smith use GetResponse to find new buyers.
6. Color library
The main agenda of sending emails is to connect with customers and promote your products and services. Colorlib could be one of the best options for restaurant business owners as the templates come with stunning images and designs.
You can showcase your products, blogs, and also edit the content without any hassle. Moreover, all the templates you choose from Colorlib have responsive designs so they work well on all devices.
Which one will you choose?
Email marketing is an important part of running a restaurant business. From welcome emails with amazing offers to regular emails – every email allows you to build a strong, personalized relationship with customers.
So, choose wisely, choose with your brand identity in mind and start with an eye-catching email template that will whet your customers’ hunger.
Author’s biography
I am Brijesh Vadukiya, a technology activist and an avid blogger. My main concern is to educate people interested in technology.
I am passionate about helping people in all aspects of SaaS solutions, online delivery businesses, digital marketing, and other related topics that improve the world of tomorrow. I enjoy writing useful and informative content that helps brands grow their businesses.
