Holded offers flexibility of choice and clarity with buttons at the top of their pages. CTAs here perform 304% better than those further down, but the desired action has to be consistent for the prospect. What’s even better is that Holded uses social proof near the CTA to encourage click-through with its Trustpilot score.
How to use this CTA for your business
- To decide on your CTA text and the rest of your copy, ask yourself what would motivate your prospect to click through to that page and gambling data china what they will get after taking that action.
- Use social proof under the call to action, whether in the form of reviews, testimonials, success stories, relevant figures or reassuring messages.
- If it’s a CTA on your contact page, you can use the surrounding text to indicate what will happen after they call or text, your response times, or list possible reasons for contacting your business.
21. Ahrefs CTA: “Get Started”
And speaking of social proof, Ahrefs also adds it to its pricing page. But the best part is that the SEO platform can afford a CTA as simple as “Get Started” thanks to the power of the microcopy that supports each button to highlight the strengths of each plan and clarify who it’s aimed at.
«Microcopy that is written with a perfect understanding of your brand and your target audience highlights the character of your brand and internet monitoring provides another useful option differentiates it from others. Instead of offering just another one of the many boring and predictable products on the Internet, you will have a unique product full of personality.»
― Kinneret Yifrah , author of Microcopy, The Complete Guide .
How to use this CTA for your business
- On pricing pages, highlight specific strengths or features next to the CTA, placing more emphasis on the material rather than the benefits. Remember that this is the time to buy.
- Highlight the initial offer or a middle offer, the most popular one, or the one you’re most interested in. When compared to other, more expensive plans, users will gravitate toward that CTA.
22. Just Eat CTA: “View menu”
Just Eat takes advantage of the targeting opportunities of Reddit ads, which are ideal for local marketing . The platform has over 52 million changsha mobile phone number list daily active users and sponsored posts generate high engagement in targeted communities. Here the brand uses an image inviting people to try their menu accompanied by a low-friction CTA.