Recently, John Mueller, a Google Search advocate, shared some important SEO insights that will definitely help you further optimize your website. The insights can be divided into the following categories: ranking factors, main content, technical SEO , and general SEO. We will introduce you to the most important insights per category.
The ranking factors determine the position your website is placed on
Where Google has said in the past that there would be more than 200 factors, they now indicate that this is misleading and gives a wrong impression of how their algorithms work. That is why they are moving away from this number.
2. Backlinks
Another factor that is important for your ranking is backlinks. However, it does not matter how many backlinks you have, but it is much more important that they are of high quality. You can have hundreds of low-quality backlinks, but one high-quality one will have a much stronger impact. So pay more attention to quality than quantity when link building for your website.
3 Update content regularly
One way to rank is to regularly update the content on your page. However, you will have to make significant changes to rank better. If you only adjust the date, this will not have any effect. However, if you update the existing content and make meaningful changes, this will certainly have a positive effect on your position. Content optimization is therefore a relatively simple but certainly indispensable step.
4. Duplicate content
Having duplicate content should not directly have a negative impact on your ranking, because Google recognizes that it is sometimes updated 2024 mobile phone number data important to share certain information in multiple places. However, we notice that this works differently in practice. Google handles it in such a way that they themselves look at which page fits best, causing your pages to compete with each other and rank lower.
Presentation of the website
The presentation of your website also affects your ranking. The better your website looks, the greater the chance that people will 13 no gudrākajiem (un muļķīgākajiem) zīmola paplašinājumu piemēriem stay, which Google rewards. So don’t just provide good content, but also pay enough attention to the appearance of your website. Also alb directory present the content in an attractive way. The number of words does not play a role in your ranking, as long as it contains relevant information. So if you can say the same in 400 words as in 1,000 and those 600 words are actually just filler to want to reach a certain number of words, you can safely stick to the 400 words.
