Fac with this change in behavior, industrial companies must imperatively adapt their marketing strategy to remain competitive. This involves focusing on developing a strong online presence and an effective content strategy, in order to attract and engage B2B buyers throughout their purchasing journey.
To better understand the nes and expectations of today’s B2B buyers, it’s essential to look at the key statistics that illustrate their new behavior. Here are 10 essential statistics to consider:
The purchasing process is longer
According to Demand Gen Report’s 2016 Buyer Survey Report, the customer journey is getting significantly longer due to the increasing amount of research being done before purchase. Buyers are spending more time evaluating and comparing offers, relying heavily on information available online, and are paying how to build telemarketing lead close attention to ROI.
According to research, 62% of B2B buyers indicate that the web is one of the top three sources of information consult during their purchasing process. This demonstrates the critical importance of a strong and informative online presence for industrial companies.
94% of B2B buyers visit the web at least once during their purchasing journey. This statistic underlines the តើវាមានន័យយ៉ាងណាក្នុងការក្លាយជាក្រុមហ៊ុនដែលជំរុញដោយទិន្នន័យ និងរបៀបដើម្បីសម្រេចបានវា។absolute necessity of being visible online to reach potential buyers and accompany them throughout their decision-making process.
71% of B2B buyers start their online search with generic queries. This means businesses ne to create relevant, informative content that answers the general questions their prospects are asking, even before they know about their brand or specific products.
B2B buyers conduct an average of 12 search
engine searches before committing to a solution or vendor. This high number highlights the importance of optimizing website aleart news search engine optimization (SEO) and providing quality content on relevant platforms to increase company visibility and attract potential buyers.
Only 29% of B2B buyers want to speak to a salesperson early in their buying process, while 62% prefer to search for information via search engines. This highlights the ne to provide buyers with comprehensive and informative online resources, allowing them to research independently and at their own pace.
